Fewer urges. More control.
A clinician-led programme combining prescription treatment with personalised support to help reduce urges and give you greater control over your choices.
- Reduce the pull of urges
- Build healthier patterns over time
- Stay supported throughout treatment
From £189/month
Our approach is informed by published research
It was never about trying harder.
You may have stopped before, sometimes for days or weeks. But willpower can only interrupt the pattern. It does not change the triggers and urges that keep pulling you back.
- 01TriggerStress, boredom or difficult feelings set it in motion.
- 02UrgeThe pull builds before you have time to think.
- 03Brief reliefPorn provides a release in the moment.
- 04RepeatThat relief makes the response more likely next time.
Normal helps interrupt the pattern.
Prescription treatment helps reduce the pull of urges, and personalised support helps you respond differently to triggers.
Support that knows you.
Norm learns your patterns, triggers and goals, then gives you personalised support to help you stay on track.
- Guided CBT exercises you can do mid-urge
- A daily check-in that takes a minute
- Just you and Norm. No group, no forum.
The people behind your care
Normal works with registered healthcare professionals to review our clinical approach and provide appropriate treatment and pharmacy services.
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Clinical reviewer
Dr Subhankar Panigrahi, MBBS
Psychiatrist
- Dispensing pharmacy Smartway Pharma Limited 10 Lyon Road, London SW19 2RL. Company no. 08252650. Registered with the General Pharmaceutical Council Reg. 9010774
Prescribing decisions are made by UK-registered clinicians. Treatment is not suitable for everyone. Where a medicine is prescribed, it may be used off-label at the clinician's discretion. Like all prescription treatment, it can cause side effects, and your clinician will talk you through them before anything is prescribed.
Getting started is simple.
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Free assessment
Private questions about your habits, and an impact score showing where you stand.
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Clinician review
A UK-registered clinician reviews your assessment and decides whether treatment is suitable.
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Discreet delivery
Treatment arrives in plain packaging, with nothing on your statement that gives it away.
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Ongoing support
Your clinician stays with you, and Norm is always there, so you are not doing this on your own.
You only pay if you go ahead.
From £189 a month, and nothing before that.
The assessment is free
Twelve questions and a private score, whatever you decide to do next.
A clinician decides, not an algorithm
If treatment isn't appropriate for you, they'll say so, and you pay nothing.
Cancel anytime
No lock-in and no contracts. You only continue while it's working for you.
A regulated UK pharmacy
Everything a clinician prescribes is dispensed by a pharmacy registered with the GPhC.
Your questions answered.
What's involved?
- One tablet a day, prescribed only after your assessment
- Designed to help ease the urge over time
- Works best alongside behavioural support
Is this really private?
Yes. From your assessment to delivery, everything is confidential. Treatment arrives in plain, unbranded packaging, and there's nothing on your bank statement that gives it away.
What is the treatment?
A prescription medicine, combined with behavioural support. It is long established in other settings, and a clinician may prescribe it off-label for compulsive urges when they judge it appropriate. It is only ever prescribed after an assessment, as part of a wider plan.
Are there side effects?
Like any prescription medicine, there can be side effects. Your clinician talks you through them before you start, so you can ask anything first. It also should not be taken alongside opioid medication, which is one of the things your assessment and clinician review are there to check.
Will it cure it?
No. It's designed to loosen the loop's grip over time, not to erase the urge overnight, and the support around it does a lot of the work. You stay in control throughout, and can pause or stop treatment at any point.
How soon might I notice a difference?
Everyone's different. The urge can start to ease within a few weeks, though nothing is guaranteed. Your clinician sets realistic expectations for your situation.
Do I have to speak to anyone on the phone?
Usually not. Most of your care happens securely online. If your clinician needs a quick call, they'll arrange it with you in advance.
How do I know if it's right for me?
It's prescription-only and isn't suitable for everyone, and that's on purpose. Start with the free 12-question assessment, and a UK-registered clinician reviews your answers to decide whether treatment could help before anything is recommended.
Learn more about compulsive porn use.
-
How much porn is too much? What the number really tells you
The hours matter less than you think. Here is what actually says your use has tipped over.
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How to stop watching porn when willpower keeps letting you down
Why gritted teeth stop working, and what to change instead so it actually lasts.
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Therapy for porn addiction: what actually happens, and why CBT helps
What a session really looks like, and why CBT works on the thinking behind the urge.
Take the first step.
You've carried this alone long enough.
Start your free assessment- Free to start
- Takes a few minutes
- No commitment
