Meet Norm, your AI companion.
- Guided CBT exercises you can do mid-urge
- A daily check-in that takes a minute
- Just you and Norm. No group, no forum.
Clinician-led care for compulsive porn use
Take back control of your porn use.
Understand what's driving your urges and access personalised treatment to help you get back to what matters.
- Reviewed by UK-registered clinicians
- Designed to work on the urge itself
- Delivered discreetly to your door
Takes about 2 minutes. Completely private.
What if they're all the same problem?
Losing focus. Feeling distant. Sleeping poorly. For many people, it all comes back to the same cycle.
You start the day already behind.
The first hour is gone before you are properly awake, and the rest of the day is spent catching up.
- Waking up and going straight to it
- The first hour of the day gone
- Starting every day playing catch-up
Your nights don't end when you want them to.
You tell yourself you'll be in bed soon. Before you know it, it's 2am.
- Staying up later than you planned
- Lying awake long after you've stopped
- Waking up tired and low on energy
Intimacy feels harder than it should.
You care about your partner. But being present, connected or intimate doesn't feel as natural as it once did.
- Choosing your phone over your partner
- Intimacy feels less natural or takes more effort
- Feeling more distant than you want to be
Your mind keeps wandering.
You sit down to work, study, or relax. Before long, your attention has drifted somewhere else.
- Thinking about porn when you should be focusing
- Reaching for your phone without thinking
- Finding it harder to stay present and concentrate
It stopped being a choice.
You mean to stop. But before you know it, you're doing it again, even when you don't want to.
- Saying 'this is the last time', then doing it again
- Feeling like it runs you, not the other way around
- Regretting it, but going back anyway
You're losing motivation.
The things that matter still matter. They just take more out of you, and take longer to get done.
- Putting important things off
- Struggling to find the drive to get started
- Watching your goals slip further away
It becomes your go-to escape.
Stress, boredom or difficult emotions become the trigger. Before long, you're reaching for porn without even thinking about it.
- You reach for it to unwind
- It feels more like a habit than a choice
- You struggle to sit with difficult emotions
You don't have a willpower problem.
Trying harder was never going to work. This is what you're up against.
- TriggerStress, boredom, an empty house at 11pm. The loop learns which ones land.
- UrgeAt full strength before you notice it. Willpower turns up late, and loses.
- ReliefIt works, briefly. That's the part that keeps the loop running.
- RegretTomorrow will be different. And you mean it, every single time.
- TriggerAnd then it starts again.
If someone else knows
When it stopped being private.
For a lot of men this changes the day someone finds out. What follows is not an apology problem. It is a pattern problem, and a promise has never been the thing that fixed it.
- Something to show, not another promise A clinician-led plan you can both point at, instead of the same conversation every few weeks.
- A bad night is not the end of it Norm works on what sets the pattern off, so a setback reads as information rather than proof this failed.
- If you have not told them yet There is a way to start that conversation that does not begin with a confession.
Treatment
Treatment designed
to target the urge itself.
A plan built around you: clinician-guided care, prescription treatment where it's appropriate, and support that carries on after it arrives.
- Urges can start to feel weaker over time*
- CBT support the moment an urge hits
- Delivered discreetly to your door
*Prescribed only where a clinician judges it appropriate. Results vary from person to person.
Our approach is informed by published research
The people behind your care
Normal works with registered healthcare professionals to review our clinical approach and provide appropriate treatment and pharmacy services.
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Clinical reviewer
Dr Subhankar Panigrahi, MBBS
Psychiatrist
- Dispensing pharmacy Smartway Pharma Limited 10 Lyon Road, London SW19 2RL. Company no. 08252650. Registered with the General Pharmaceutical Council Reg. 9010774
Prescribing decisions are made by UK-registered clinicians. Treatment is not suitable for everyone. Where a medicine is prescribed, it may be used off-label at the clinician's discretion. Like all prescription treatment, it can cause side effects, and your clinician will talk you through them before anything is prescribed.
Treatment is
half of it.
You've tried blockers, streaks and going it alone. Lasting change takes clinician-guided treatment and ongoing support.
Norm sees the pattern before you do.
Your strongest urges are not random. Norm learns when they land, and gives you one thing to change tonight.
Why this time is different.
A streak counter tells you how long it's been. It doesn't change why.
Streaks and blockers
The urge
Treatment that works on it
Willpower, until it runs out
A slip
Part of the plan, not a reset
Back to zero, and the shame with it
Who you tell
A clinician and Norm, in private
A forum full of strangers
Over time
In control, not counting days
The same loop, on repeat
What change can actually feel like.
Nobody can promise you a timeline. Here is the shape the first few months can take.
Early on
Urges start to lose their edge
They can feel less intense, and easier to let pass without acting.
As it settles
You feel more like you
With less mental noise, focus comes back and the good days start to outnumber the rest.
Further on
Life opens back up
Less time lost to it, more time on the people and things that actually matter.
Getting started is simple.
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Free assessment
Private questions about your habits, and an impact score showing where you stand.
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Clinician review
A UK-registered clinician reviews your assessment and decides whether treatment is suitable.
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Discreet delivery
Treatment arrives in plain packaging, with nothing on your statement that gives it away.
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Ongoing support
Your clinician stays with you, and Norm is always there, so you are not doing this on your own.
You only pay if you go ahead.
From £189 a month, and nothing before that.
The assessment is free
Twelve questions and a private score, whatever you decide to do next.
A clinician decides, not an algorithm
If treatment isn't appropriate for you, they'll say so, and you pay nothing.
Cancel anytime
No lock-in and no contracts. You only continue while it's working for you.
A regulated UK pharmacy
Everything a clinician prescribes is dispensed by a pharmacy registered with the GPhC.
Your questions answered.
Is my porn use actually a problem?
There is no clear line. If porn is affecting your focus, sleep, relationships or how you feel, and stopping has been harder than you would like, it may be worth looking at. The free 12-question assessment helps you see where you stand.
Is Normal the right fit for me?
You don't have to work that out on your own. If you go on from the test, a UK-registered clinician looks at your answers and helps decide what's right for you, including whether treatment is the right move at all. If it isn't, they'll say so.
What if it is not right for me?
It is not suitable for everyone, and being upfront about that is part of doing this properly. If a clinician decides treatment is not appropriate, they will tell you, and you will have paid nothing for the assessment.
Do I need to give up porn completely?
No. This is not built around shame, guilt or strict rules. For many people the goal is getting back a sense of control and choice, rather than total abstinence.
What if I have tried to stop before?
You are not alone. Most people come to Normal after willpower, blockers or accountability apps have not lasted. That is not you failing, it is how compulsive patterns work, which is why a combined clinical and behavioural approach can help.
What is the treatment?
A prescription medicine, combined with behavioural support. It is long established in other settings, and a clinician may prescribe it off-label for compulsive urges when they judge it appropriate. It is only ever prescribed after an assessment, as part of a wider plan.
Are there side effects?
Like any prescription medicine, there can be side effects. Your clinician talks you through them before you start, so you can ask anything first. It also should not be taken alongside opioid medication, which is one of the things your assessment and clinician review are there to check.
Is the treatment habit-forming?
What a clinician may prescribe here is not a controlled drug. You can stop at any point, and your clinician talks you through how it works before you start. Your clinician explains exactly how it works before you start, so you know what to expect.
How soon might it help?
Nobody can promise you a timeline, and it is not the same for everyone. Your clinician reviews how you are getting on and adjusts the plan with you. Your clinician and Norm support you the whole way.
Will it affect my sex drive?
It is not intended to reduce your sex drive. The aim is to ease compulsive urges while supporting a healthier relationship with sex and intimacy. Some people do notice changes, so it is worth raising with your clinician.
Is it safe?
No prescription treatment is right for everyone. Your clinician goes through the risks with you, and checks whether it is appropriate for you, before anything is prescribed. It is not suitable for everyone, which is exactly what your assessment and clinician review are there to check.
Is this actually private?
Yes. Your assessment is confidential, your details are encrypted and never sold, and anything prescribed arrives in plain, unbranded packaging. Nothing identifies what is inside.
Do I have to talk to anyone?
Not out loud. The assessment and your clinician review happen privately online. Support through Norm is there whenever you want it, on your terms.
Will my GP be told?
Only with your consent. Sharing with your GP can be good for your overall care, but it is your choice, and we will discuss it with you rather than go behind your back.
Is Normal legitimate?
Yes. Normal is a private UK healthcare service. Every prescription is reviewed by a UK-registered clinician and dispensed through a regulated UK pharmacy.
When are you available?
Normal is available from Autumn 2026. Start now with the free 12-question assessment, and we will email you the moment your place opens.
How much does it cost?
From £189 a month, and only if a clinician approves treatment and you choose to go ahead. The assessment is free, you always see the full price first, and you can cancel anytime.
Am I locked in?
No. Nothing is locked in. You can pause or stop at any time, and reach your care team whenever you need them.
What do I get by joining the waitlist?
Your free 12-question assessment with instant results, a reserved place on the waitlist, and an email the moment we open in Autumn 2026. There is no cost and no obligation to go further.
What is included?
Typically your clinical assessment and reviews, any prescribed treatment, discreet delivery, and ongoing support through Norm. The exact details depend on what is right for you.
Take the first step.
You've carried this alone long enough.
Start your free assessment- Free to start
- Takes a few minutes
- No commitment
