Clinician-guided treatment for compulsive urges
Clinician-guided treatment designed to reduce unwanted urges, break the cycle, and help you spend more time on the things that matter.
UK-registered clinicians
Personalised treatment plans
Launching September 2026
Built on research from leading institutions
UK-registered clinicians
3,000+ people on the waitlist
Discreet delivery
Launching September 2026
Private & confidential
Built on published research
UK-registered clinicians
3,000+ people on the waitlist
Discreet delivery
Launching September 2026
Private & confidential
Built on published research
What if they're all the same problem?
Losing focus. Feeling distant. Sleeping poorly. For many people, it all comes back to the same cycle.
Focus
Relationships
Stress
Motivation
Control
Sleep
Your mind keeps wandering
You sit down to work, study, or relax. Before long, your attention has drifted somewhere else.
Intimacy feels harder than it should.
You care about your partner. But being present, connected or intimate doesn’t feel as natural as it once did.
It becomes your go-to escape.
Stress, boredom or difficult emotions become the trigger. Before long, you’re reaching for porn without even thinking about it.
You're losing motivation.
The things that matter still matter. They just feel harder to start, and even harder to finish.
It stopped being a choice.
You mean to stop. But before you know it, you’re doing it again, even when you don’t want to.
Your nights don't end when you want them to.
You tell yourself you’ll be in bed soon. Before you know it, it’s 2am.
Sound familiar?
Take our free 2-minute assessment to understand whether pornography may be affecting your life, and what you can do about it.
You don’t have a willpower problem.
When urges become automatic, trying harder isn’t always enough. The good news is that habits can change.
1
It’s not a lack of motivation.
Most people genuinely want to stop. The challenge is what happens when an urge takes over.
2
Habits become automatic.
Over time, certain situations and routines can trigger urges before you’ve had time to think.
3
Treatment interrupts the cycle.
When appropriate, clinician-led treatment can reduce the intensity of urges, making them easier to manage.
4
You feel back in control.
With quieter urges, it becomes easier to pause, choose differently, and spend more time on what matters (whole thing replacement).
Reduce urges.
Feel more in control.
A personalised treatment plan combining clinician-guided care, prescription treatment where appropriate, and ongoing support to help you build lasting change.
Urges can feel weaker in as little as
Ongoing support through the Normal app
Private, discreet delivery
One personalised treatment plan.
Everything works together to help you reduce urges, understand your habits, and build lasting change.
Reduce urges
Prescription treatment, where appropriate, helps make urges feel quieter and easier to manage.
Understand your triggers
Recognise the routines, situations and emotions that keep the cycle going.
Stay supported
Norm gives you practical support through urges, setbacks and difficult moments.
Build healthier habits
Small changes, repeated over time, make lasting progress feel achievable.
Clinician-guided treatment.
Grounded in research.
Our treatment combines established behavioural approaches with prescription medication, where appropriate, to help reduce urges and support lasting change.
“This is the first thing that's actually helped me stay consistent.”
Josh, 36 | Normal member for 6 months
Improved focus
More control
Not another app. Not another willpower challenge.
You’ve tried blockers, streaks and willpower. Lasting change takes clinician-guided treatment and ongoing support.
Ongoing support
Understand
Build habits
Lasting change
Meet Norm. Your AI support companion.
Treatment helps reduce urges. Norm helps you manage them in everyday life with practical CBT-based guidance, whenever you need it.
Meet Norm. Your AI support companion.
Treatment helps reduce urges. Norm helps you manage them in everyday life with practical CBT-based guidance, whenever you need it.
See the pattern. Change the outcome.
Urges rarely happen without a reason. Norm helps you recognise the situations, routines and emotions behind them, so they become easier to anticipate and manage.
See the pattern. Change the outcome.
Urges rarely happen without a reason. Norm helps you recognise the situations, routines and emotions behind them, so they become easier to anticipate and manage.
Learn what to do when urges hit
Norm helps you replace old routines with healthier ones, making each urge easier to manage and each decision easier to repeat.
Learn what to do when urges hit
Norm helps you replace old routines with healthier ones, making each urge easier to manage and each decision easier to repeat.
Spend more time on what matters
As urges become quieter and healthier habits take their place, your attention returns to the people, work and goals that matter most. That’s the difference lasting change can make.
Spend more time on what matters
As urges become quieter and healthier habits take their place, your attention returns to the people, work and goals that matter most. That’s the difference lasting change can make.
What changes when you're back in control?
Getting started is simple
01
Join the waitlist
Take the free 2 minute test. You’ll see your results straight away and secure your place.
02
Launching September 2026
We’ll email you the moment your place opens. No spam, no pressure.
03
Discreet delivery
If a clinician approves treatment, it arrives in plain, unbranded packaging.
04
Ongoing support
Access private tools and support from our team throughout your treatment.
Your first six months
What change can
actually feel like
Everyone is different, and nothing is guaranteed. Here’s what many people tell us the first few months can feel like.
1-3 Weeks
Urges start feeling quieter
Many members notice urges feel less intense and easier to ignore.
Fewer automatic urges
Less mental noise
You feel more like you
With less mental noise, focus comes back and the good days start outnumbering the bad.
Better focus
More consistency
Life opens back up
Less time lost to it, more time on the people and things that actually matter.
Stronger relationships
More energy
86%
reported feeling more in control of their urges.*
*Based on member survey data.
The first step changed everything.
Here’s what happened when people stopped trying to do it alone.
FAQs
Your questions answered
Who is treatment designed for?
Treatment may be suitable for adults (18+) in the UK who feel their porn use is becoming hard to control, or is affecting areas of life like focus, relationships, confidence, mood or motivation. A clinician decides what’s appropriate in each case.
Do I need to quit porn completely?
No. This isn’t built around shame, guilt, or strict rules. For many people the goal is getting back control and choice rather than total abstinence.
What if I'm not sure my use is a problem?
Many people aren’t, and you don’t need a label to look into it. If you keep doing something you’d rather not, or spend more time on it than you’d like, the free assessment is a private way to see where you stand. There’s no obligation to go any further.
What if I've tried to stop before?
You’re not alone, most people come to Normal after willpower, blockers or accountability apps haven’t lasted. That isn’t you falling; it’s how compulsive patterns work, which is why a combined clinical and behavioural approach can help where going it alone hasn’t.
What happens if I'm not approved?
Every assessment is reviewed by a UK-registered clinician. If treatment isn’t right or safe for you, nothing is prescribed and you aren’t charged for treatment. They may point you towards other support that fits your situation better.
What is naltrexone?
Naltrexone is a prescription medication that has been used in addiction treatment for many years, and may help reduce the intensity of compulsive urges. For compulsive sexual behaviour it’s used off-label where a clinician judges it appropriate. At Normal it’s only ever prescribed by a UK-registered clinician, after an assessment, as part of a broader plan.
How does it work?
Naltrexone acts on some of the brain’s reward and reinforcement signalling. The idea is that, over time, urges may feel less intense and easier to step back from. It doesn’t ‘cure’ anything on its own. It’s meant to make the behavioural side of change more achievable.
How long does it take to see results?
It varies a lot from person to person, and there’s no guaranteed timeline. Some people notice changes within a few weeks; for others it takes longer, or works best alongside our behavioural programme. Your clinician will talk through what’s realistic for you.
Are there any side effects?
As with any medication, side effects are possible. They can include nausea, headache, tiredness or dizziness, and are often mild and temporary, especially when starting out. Your clinician reviews your health, history and any risks before anything is prescribed, and you should always read the patient information leaflet.
Is naltrexone addictive?
No. Naltrexone is not considered addictive and does not cause dependence.
Will this affect my sex drive or erections?
It isn’t intended to reduce your sex drive. The goal is to ease compulsive urges while supporting a healthier relationship with sex and intimacy. That said, some people do notice changes in libido or arousal, so raise it in your assessment. It’s exactly the kind of thing your clinician will take into account.
Is naltrexone safe?
Naltrexone has a long track record and is generally considered well-tolerated when prescribed and monitored appropriately. It isn’t suitable for everyone, and shouldn’t be taken alongside certain medications or conditions, which is why a clinician reviews your health and history first. Every assessment is reviewed individually to check it’s suitable for you.
Why does Normal use naltrexone?
It has been used for many years in addiction medicine, and studied across a range of compulsive and reward-driven behaviours. There’s growing, though still early, clinical interest in using it to help reduce the pull of compulsive urges, within a control-focused, harm-reduction approach rather than shame.
While it isn’t specifically licensed in the UK for compulsive porn use, clinicians may prescribe it when they believe it is an appropriate treatment option for an individual patient.
How does the online support work?
Alongside the medical side, you get Norm, our support app, there whenever you need it, day or night. Norm draws on cognitive behavioural therapy (CBT) to help you understand the triggers behind your porn use, gives you practical tools to ride out an urge in the moment, and tracks your progress over time. When you want a human, you can reach our team through secure messaging. The medical side helps take the edge off the urges; the support is where the lasting change happens.
Is Normal legitimate?
Yes. Normal is a private UK healthcare service. Every prescription is reviewed by a UK-registered clinician and dispensed through regulated UK pharmacy partners.
Is treatment prescribed by licensed clinicians?
Always. Only UK-registered clinicians can assess you and prescribe, and medication is only ever sent when a clinician decides it’s safe and appropriate for you.
Is this private?
Yes. Your information is encrypted and handled under UK data-protection law, and never sold. Any medication arrives in plain, unbranded packaging with nothing on the outside indicating what’s inside.
How discreet is delivery?
Any medication arrives in plain, unbranded packaging, with nothing on the outside indicating what’s inside or who it’s from.
Will my GP be informed?
Only with your consent. Sharing with your GP can be good for your overall care, but it’s your choice, and we’ll discuss it with you rather than go behind your back. In rare situations involving a serious risk to safety, a clinician may have a professional or legal obligation to share, and they can explain how that works.
When does Normal launch?
Normal launches in September 2026. Until then, take the 2 minute test to see where you stand and join the waitlist. We’ll email you the moment your place opens.
What do I get by joining the waitlist?
Your free 2 minute impact assessment with instant results, a reserved place on the waitlist, and an email the moment we open in September 2026. There’s no cost and no obligation to go any further.
How does the assessment work?
You answer a short, private online assessment about your health, your symptoms and your goals. A UK-registered clinician reviews your responses and decides whether treatment is appropriate, including whether it’s right for you at all.
What happens after I'm approved?
If treatment is suitable, your plan and any prescribed medication are arranged and delivered discreetly to your door. You also get access to Norm, our ongoing support app, plus secure messaging with your clinical team.
What's included in my plan?
Typically your clinical assessment and reviews, any prescribed medication, medication delivery, and ongoing support through Norm, our support app. The exact details depend on what’s right for you, and everything is managed online from start to finish.
How much does it cost?
The assessment is free. You only pay if a clinician approves treatment and you choose to go ahead, from £149 a month. You’ll always see the full price before you complete your order.
Take the first step today.
Understand whether pornography may be affecting your focus, relationships and wellbeing, and discover the clinician-led path to lasting change in just 2 minutes.
