Feel more in control of unwanted urges.
Spend less time thinking about porn and more time on the things that matter.
Prescribed treatment from UK-registered clinicians
Built for lasting change
Launching September 2026
Approach informed by published research from
Licensed UK clinicians
3,000+ on the waitlist
Discreet delivery
Launching September 2026
Private & confidential
Licensed UK clinicians
3,000+ on the waitlist
Discreet delivery
Launching September 2026
Private & confidential
What if they're all the same problem?
The lost focus, the distance from your partner, the nights that disappear. For a lot of people, it all quietly traces back to porn.
Focus
Relationships
Stress
Motivation
Control
Sleep
Your attention is somewhere else.
You sit down to work, study, or relax. Before long, your attention has drifted somewhere else.
Intimacy feels harder than it should.
You care about your partner. But connection doesn’t feel as natural or effortless as it once did.
It becomes your go-to escape.
When stress or boredom builds up, you find yourself reaching for it on autopilot.
Everything feels like effort.
The things you care about still matter. They just feel harder to start, and harder to finish.
It stopped being a choice.
Most days you do it without thinking, and you feel worse the second it’s done.
Your nights don't end when you want them to.
You tell yourself you’re just winding down. Then it’s 2am and you’re still going.
Sound familiar?
These experiences are more common than most people realise. Take our 2 minute test to better understand how porn may be affecting you.
You don’t have a willpower problem.
It feels automatic. It feels out of control. And every time, it ends the same way.
1
It’s not a lack of motivation.
Most people genuinely want to change. The difficulty is what happens in the moment an urge appears.
2
Urges can take over in the moment.
Triggers and habits can become automatic, making it difficult to pause before acting.
3
How Normal helps break the cycle.
Where a clinician judges it appropriate, prescription treatment can ease the pull of urges, alongside practical day-to-day support.
4
Take back control.
When the urge feels quieter, it gets easier to pause, think, and choose differently.
For a lot of people, that’s the difference between fighting it all day and finally feeling back in control.
Reduce urges.
Build lasting control.
A clinician-guided treatment plan combining prescription medication, behavioural support and ongoing support to help you reduce urges, regain control and build lasting habits.
Urges feel weaker within 3-4 weeks*
Ongoing 24/7 digital support
Private and discreet shipping
One treatment plan.
Built to help you spend less time fighting urges, feel more in control, and get back to what matters.
Reduce urges
A doctor-prescribed medication that helps reduce the intensity of urges.
Understand the habit
Spot the triggers, patterns and situations that keep pulling you back.
Stay on track
Support for difficult moments, setbacks and periods of low motivation.
Build lasting control
Routines and habits that make the change stick.
Clinician-guided treatment.
Grounded in research.
Our treatment has been used to tackle addiction for many years and is prescribed by UK-registered clinicians
“This is the first thing that's actually helped me stay consistent.”
Josh, 36 | Normal member for 6 months
More focus
More consistency
Not another app. Not another willpower challenge.
You’ve tried blockers, streak-counters and going it alone. Here’s what makes this different.
Support
Understand
Change the pattern
Recover
Help, the second you need it
Get help in the moments you would normally find hardest.
Whether you’re feeling stressed, distracted, overwhelmed or fighting an urge, support is available when you need it.
Help, the second you need it
Whether you’re feeling stressed, distracted, overwhelmed or fighting an urge, support is available when you need it.
Understand what’s driving the habit
See the triggers and situations that keep pulling you back.
The better you understand it, the easier it gets to spot it coming and respond differently.
Understand what’s driving the habit
See the triggers and situations that keep pulling you back.
Learn what to do when urges hit
Practical tools designed to help you handle urges, stress, and triggers differently in the moment.
When the urge shows up, you don’t have to rely on willpower alone.
Learn what to do when urges hit
Practical tools designed to help you handle urges, stress, and triggers differently in the moment.
Get back to what matters
One difficult day doesn’t have to define you.
The goal isn’t perfection. It’s more time on the people and things that matter to you.
Get back to what matters
The goal isn’t perfection. It’s more time on the people and things that matter to you.
What changes when you're back in control?
Getting started is simple
01
Join the waitlist
Take the free 2 minute test. You’ll see your results straight away and secure your place.
02
Launching September 2026
We’ll email you the moment your place opens. No spam, no pressure.
03
Discreet delivery
If a clinician approves treatment, it arrives in plain, unbranded packaging.
04
Ongoing support
Access private tools and support from our team throughout your treatment.
Your first six months
What change can
actually feel like
Everyone is different, and nothing is guaranteed. Here’s what many people tell us the first few months can feel like.
1-3 Weeks
Urges start feeling quieter
Many members notice urges feel less intense and easier to ignore.
Fewer automatic urges
Less mental noise
You feel more like you
With less mental noise, focus comes back and the good days start outnumbering the bad.
Better focus
More consistency
Life opens back up
Less time lost to it, more time on the people and things that actually matter.
Stronger relationships
More energy
86%
reported feeling more in control of their urges.*
*Based on member survey data.
You’re not the only one.
You already know the willpower-and-blockers routine. Here’s what changed for people who stopped trying to do it alone.
FAQs
Your questions answered
Who is treatment designed for?
Treatment may be suitable for adults (18+) in the UK who feel their porn use is becoming hard to control, or is affecting areas of life like focus, relationships, confidence, mood or motivation. A clinician decides what’s appropriate in each case.
Do I need to quit porn completely?
No. This isn’t built around shame, guilt, or strict rules. For many people the goal is getting back control and choice rather than total abstinence.
What if I'm not sure my use is a problem?
Many people aren’t, and you don’t need a label to look into it. If you keep doing something you’d rather not, or spend more time on it than you’d like, the free assessment is a private way to see where you stand. There’s no obligation to go any further.
What if I've tried to stop before?
You’re not alone, most people come to Normal after willpower, blockers or accountability apps haven’t lasted. That isn’t you falling; it’s how compulsive patterns work, which is why a combined clinical and behavioural approach can help where going it alone hasn’t.
What happens if I'm not approved?
Every assessment is reviewed by a UK-registered clinician. If treatment isn’t right or safe for you, nothing is prescribed and you aren’t charged for treatment. They may point you towards other support that fits your situation better.
What is naltrexone?
Naltrexone is a prescription medication that has been used in addiction treatment for many years, and may help reduce the intensity of compulsive urges. For compulsive sexual behaviour it’s used off-label where a clinician judges it appropriate. At Normal it’s only ever prescribed by a UK-registered clinician, after an assessment, as part of a broader plan.
How does it work?
Naltrexone acts on some of the brain’s reward and reinforcement signalling. The idea is that, over time, urges may feel less intense and easier to step back from. It doesn’t ‘cure’ anything on its own. It’s meant to make the behavioural side of change more achievable.
How long does it take to see results?
It varies a lot from person to person, and there’s no guaranteed timeline. Some people notice changes within a few weeks; for others it takes longer, or works best alongside our behavioural programme. Your clinician will talk through what’s realistic for you.
Are there any side effects?
As with any medication, side effects are possible. They can include nausea, headache, tiredness or dizziness, and are often mild and temporary, especially when starting out. Your clinician reviews your health, history and any risks before anything is prescribed, and you should always read the patient information leaflet.
Is naltrexone addictive?
No. Naltrexone is not considered addictive and does not cause dependence.
Will this affect my sex drive or erections?
It isn’t intended to reduce your sex drive. The goal is to ease compulsive urges while supporting a healthier relationship with sex and intimacy. That said, some people do notice changes in libido or arousal, so raise it in your assessment. It’s exactly the kind of thing your clinician will take into account.
Is naltrexone safe?
Naltrexone has a long track record and is generally considered well-tolerated when prescribed and monitored appropriately. It isn’t suitable for everyone, and shouldn’t be taken alongside certain medications or conditions, which is why a clinician reviews your health and history first. Every assessment is reviewed individually to check it’s suitable for you.
Why does Normal use naltrexone?
It has been used for many years in addiction medicine, and studied across a range of compulsive and reward-driven behaviours. There’s growing, though still early, clinical interest in using it to help reduce the pull of compulsive urges, within a control-focused, harm-reduction approach rather than shame.
While it isn’t specifically licensed in the UK for compulsive porn use, clinicians may prescribe it when they believe it is an appropriate treatment option for an individual patient.
How does the online support work?
Alongside the medical side, you get Norm, our support app, there whenever you need it, day or night. Norm draws on cognitive behavioural therapy (CBT) to help you understand the triggers behind your porn use, gives you practical tools to ride out an urge in the moment, and tracks your progress over time. When you want a human, you can reach our team through secure messaging. The medical side helps take the edge off the urges; the support is where the lasting change happens.
Is Normal legitimate?
Yes. Normal is a private UK healthcare service. Every prescription is reviewed by a UK-registered clinician and dispensed through regulated UK pharmacy partners.
Is treatment prescribed by licensed clinicians?
Always. Only UK-registered clinicians can assess you and prescribe, and medication is only ever sent when a clinician decides it’s safe and appropriate for you.
Is this private?
Yes. Your information is encrypted and handled under UK data-protection law, and never sold. Any medication arrives in plain, unbranded packaging with nothing on the outside indicating what’s inside.
How discreet is delivery?
Any medication arrives in plain, unbranded packaging, with nothing on the outside indicating what’s inside or who it’s from.
Will my GP be informed?
Only with your consent. Sharing with your GP can be good for your overall care, but it’s your choice, and we’ll discuss it with you rather than go behind your back. In rare situations involving a serious risk to safety, a clinician may have a professional or legal obligation to share, and they can explain how that works.
When does Normal launch?
Normal launches in September 2026. Until then, take the 2 minute test to see where you stand and join the waitlist. We’ll email you the moment your place opens.
What do I get by joining the waitlist?
Your free 2 minute impact assessment with instant results, a reserved place on the waitlist, and an email the moment we open in September 2026. There’s no cost and no obligation to go any further.
How does the assessment work?
You answer a short, private online assessment about your health, your symptoms and your goals. A UK-registered clinician reviews your responses and decides whether treatment is appropriate, including whether it’s right for you at all.
What happens after I'm approved?
If treatment is suitable, your plan and any prescribed medication are arranged and delivered discreetly to your door. You also get access to Norm, our ongoing support app, plus secure messaging with your clinical team.
What's included in my plan?
Typically your clinical assessment and reviews, any prescribed medication, medication delivery, and ongoing support through Norm, our support app. The exact details depend on what’s right for you, and everything is managed online from start to finish.
How much does it cost?
The assessment is free. You only pay if a clinician approves treatment and you choose to go ahead, from £149 a month. You’ll always see the full price before you complete your order.
How much is porn actually costing you?
Your focus, your sex life, your relationship, your time. See exactly what it’s doing to you in 2 minutes, and the clinician-backed way to take back control.
3,000+ users have already taken it
