Available from Autumn 2026 Join the waitlist →
Porn use AlcoholComing soon FertilityComing soon
NewAvailable from Autumn 2026, join the waitlist

Getting help with drinking, compulsive porn use or fertility
should feel normal.

Prescription treatment for the things you have been handling on your own.

Take back controlPorn use Drink lessComing soon Improve your fertilityComing soon
Reviewed by UK-registered clinicians
Prescription-only medication
Private and confidential
Cancel anytime
Dispensed by a GPhC-registered pharmacy
Personalised treatment plan
Ongoing clinical support
Judgement-free care

You know when something isn't working.

Maybe it's something you've been dealing with for a while. You know you want to change it. You just don't know what to do next.

That's why we started Normal.

Private, online healthcare for the things that can be hard to talk about.

Take the free assessment

Takes just a few minutes. No commitment.

Treatment

Clinician-prescribed.
Discreetly delivered.

A man carrying a plain cardboard box with no branding or labelling on it

Get treatment from home, without the awkward appointments or pharmacy visits. Start with a short online assessment, and a UK-registered clinician will prescribe treatment if it's clinically suitable for you.

  • Reviewed by a UK-registered clinician
  • Dispensed by a registered UK pharmacy
  • Plain, discreet packaging

Our approach is informed by published research

University College London Yale University School of Medicine UCLA

Support that knows you.

Norm learns your patterns, triggers and goals, then gives you personalised support to help you stay on track.

  • Guided CBT exercises you can do mid-urge
  • A daily check-in that takes a minute
  • Just you and Norm. No group, no forum.
A hand holding a phone showing a conversation with Norm

Getting started is simple.

  1. Free assessment

    Private questions about your habits, and an impact score showing where you stand.

  2. Clinician review

    A UK-registered clinician reviews your assessment and decides whether treatment is suitable.

  3. Discreet delivery

    Treatment arrives in plain packaging, with nothing on your statement that gives it away.

  4. Ongoing support

    Your clinician stays with you, and Norm is always there, so you are not doing this on your own.

The people behind your care

Normal works with registered healthcare professionals to review our clinical approach and provide appropriate treatment and pharmacy services.

  • Dr Subhankar Panigrahi Clinical reviewer Dr Subhankar Panigrahi, MBBS Psychiatrist
  • Dispensing pharmacy Smartway Pharma Limited 10 Lyon Road, London SW19 2RL. Company no. 08252650. Registered with the General Pharmaceutical Council Reg. 9010774

Prescribing decisions are made by UK-registered clinicians. Treatment is not suitable for everyone. Where a medicine is prescribed, it may be used off-label at the clinician's discretion. Like all prescription treatment, it can cause side effects, and your clinician will talk you through them before anything is prescribed.

Find out if treatment could be right for you before you pay.

Start with a free assessment. If treatment looks worth exploring, you can choose to continue with a paid clinical review.

Free to start

Answer a few private questions with nothing to pay.

Clinical review when you choose

A UK-registered clinician reviews your case before any treatment is prescribed.

Clear pricing upfront

Treatment starts from £189 a month. You'll see the cost before you continue.

No lock-in

Cancel anytime.

Questions people ask first.

Is this actually a problem, or am I overthinking it?

There is no line you have to cross before you are allowed to ask. If it is taking up more of your head than you want it to, that is reason enough to look at it. The assessment is free, and it is written to help you see where it actually sits, whether or not treatment turns out to be part of the answer.

Which of these can I start today?

You can take the free assessment for drinking or for compulsive porn use now. Fertility is not open yet, so there is a waitlist for it and we will email you when it opens.

What if it turns out I do not need treatment?

Then a clinician tells you so and explains why, and you will have paid nothing. Finding out that something is not right for you is a real answer, not a wasted trip. Where we can point you somewhere more useful, we will.

What if it does not work for me?

Nothing works for everyone, and a clinician will say so up front rather than after you have paid. If it is not doing what you hoped, message your clinician and they can change the plan or stop it.

What does it cost, and what am I committing to?

The assessment is free. If a clinician approves treatment and you want to go ahead, plans start from £189 a month. You see the full price before you agree to anything, and there is no contract and no minimum term.

What happens after I finish the assessment?

A UK-registered clinician reads what you wrote. If they think treatment could help, they set out what they would recommend and why, and you see the full price before you agree to anything. Nothing is prescribed until a person has read it.

Who are the clinicians?

Every prescribing decision here is made by a clinician registered to practise in the UK. Anything they prescribe is dispensed by a UK pharmacy registered with the General Pharmaceutical Council. The pharmacy and our clinical reviewer are both named further up this page, with their registration numbers, so you can check them yourself.

What is the treatment?

It depends on what you come to us for, and a clinician decides. For the compulsive patterns we treat it is a prescription-only medicine that clinicians have used in this area for years, which may be prescribed off-label at their discretion, alongside behavioural support in the app.

Can I stop whenever I want?

Yes, at any time. If a clinician has prescribed you something, message them before you stop so they can talk you through the safest way to do it. That is the only reason to tell us first.

Is this actually private?

Your assessment is confidential and your answers are encrypted. We do not sell your details, and nothing about what you are being treated for is shared outside your care without your say-so.

What arrives, and what does it look like?

Anything prescribed comes in plain, unbranded packaging. There is nothing on the outside to say what is inside or where it came from, and the line on your bank statement says nothing about it either.

Will my GP be told?

Only if you want them to be. Telling your GP what you are taking is usually better for your wider care, so we will ask, but it is your call and we will not do it behind your back.

Better health starts here.

Personalised treatment, reviewed by UK clinicians and delivered discreetly to your door.

Take the free assessment
  • Free to start
  • Takes a few minutes
  • No commitment
Two men talking and laughing together

Private, clinician-led UK care.

Take the free assessment
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